Social media users have a reputation for being a bit on the impatient side. If you're one yourself, that probably doesn't come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the... (Read More)
Online marketing is essential to a profitable and successful business. Online platforms make it easier than ever to sell online and make your business profitable. But with so many businesses out there trying to do the same thing, it's easy to get... (Read More)
Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand.
Bad imagery – that’s improperly sized, of poor quality or... (Read More)
Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors.
But maybe you've already done a lot of the commonly-suggested tips. You’ve done your... (Read More)
Does search engine optimization seem a bit of a mystery? Here’s the mystery unveiled in this SEO Periodic Table constructed by Search Engine Land.
Over the past century, newspaper publishers and other mass media professionals policed and... (Read More)
If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays. Being aware of some online marketing pitfalls will save you time and... (Read More)
Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless failed attempts of companies trying to reach these younger demographics. Unfortunately, these groups can smell an artificial sales... (Read More)
As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)
We all wish we could have it all sometimes. We want to work harder to make more money, but that extra cash doesn’t mean much if we have to neglect our personal life and our loved ones to get it. The struggle is real!
Sometimes, it feels like... (Read More)