Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you:
Facebook. Every business should be... (Read More)
Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)
It's no longer enough to simply have a large number of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns.
After all, engagement rates... (Read More)
What if you could give your SEO a boost, reach new audiences and expand your authority? Sounds great, right? But it also sounds like the potential for lots more work and writing. |
But what if we told you that you could do that all at once, using... (Read More)
Do businesses really still need a blog?
The answer is an absolute yes. Blogs are still a great way to connect with readers, engage them in your product and information, and get them curious. In this digital world, content marketing is playing a... (Read More)
What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)
Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. |
If this has happened to you... (Read More)
Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if... (Read More)
Many business owners fear the learning curve for employing more up-to-date technology. These can be serious issues that might hamper the efforts of your SEO firm.
Here's how to make your partnership with your SEO firm a happier and more... (Read More)
Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)