Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

March Madness. The Big Dance. The catch phrases alone are enough to make basketball fans giddy with excitement. But recently the NCAA basketball tournament has made the hearts of a different population flutter — top brand marketers. The... (Read More)

When was the last time your smartphone left your side? If you are like many users, you may not remember. A recent survey shows that 25 percent of smartphone users ages 18-44 can't remember the last time their phone was out of arms reach. And a... (Read More)

Warm weather has arrived across the U.S. and it's time to clear the clutter. Why not spruce up your social media strategy, too? It's all too easy for your social marketing content to turn stale. So how do you get your company's message across... (Read More)

It’s a mighty big world out there in SEO land. Indexed web pages now tally over two billion. Just to put that into perspective, try imagining yourself smack in the middle of China, hands in pockets, dressed like Waldo. Remember how hard it was to... (Read More)

If you've got a winsome way with words, blog marketing can help you rise above the fray. It also gives you an audience that will appreciate your marketing savvy. There's no better way to build a credible reputation as an authority in your field... (Read More)

Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence. Pursue meaningful... (Read More)

No one is more beloved than an air conditioning repairman on the Fourth of July. So why do merchants who sell heating and cooling equipment wait until the beginning of summer to increase their SEO marketing efforts? Chalk it up to human nature... (Read More)

As 2013 draws to a close, an historic milestone has been reached in the science of search engine optimization. Some observers are going so far as to claim 2013 a watershed year for Google's search engine algorithms. The game changer in SEO is... (Read More)