If you've got a winsome way with words, blog marketing can help you rise above the fray. It also gives you an audience that will appreciate your marketing savvy. There's no better way to build a credible reputation as an authority in your field... (Read More)

Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence. Pursue meaningful... (Read More)

No one is more beloved than an air conditioning repairman on the Fourth of July. So why do merchants who sell heating and cooling equipment wait until the beginning of summer to increase their SEO marketing efforts? Chalk it up to human nature... (Read More)

As 2013 draws to a close, an historic milestone has been reached in the science of search engine optimization. Some observers are going so far as to claim 2013 a watershed year for Google's search engine algorithms. The game changer in SEO is... (Read More)

Do you view a merchant's website, before doing business with the company? More often than not, the answer's affirmative. Yet, when was the last time you considered what a visitor to your website will find? Will it be yesterday's news, outdated... (Read More)

It’s a mighty big world out there in SEO land. Indexed web pages now tally over two billion. To put that number into perspective, just picture yourself smack in the middle of China, hands in pockets, dressed like Waldo. Remember how hard it was to... (Read More)

So, you practice social media? Great, but do you have a policy, too? It's time to face the facts. Today, with the prevalence of social media in the corporate world, nearly every business is affected by it in some form. So, here are three... (Read More)

You've heard it, and may have even been on both sides of the argument. "If everyone was jumping off a bridge, would you jump, too?" Perhaps you don't feel the need to follow the crowd and prefer marching to the beat of your own drum, but... (Read More)

Leisure activities can set the stage for productive business engagement. If you ladies know how to put a spin on the ball, you have the potential to grow your LinkedIn and social connections in a whole new way. Ladies have come to understand that... (Read More)