A bigger audience is always better when it comes to social media, right? Turns out, that isn't always the case! By narrowing the number of people who can see your posts, you may actually be able to increase your engagement. Facebook's targeting... (Read More)

We often get asked what return our clients get for their investment in an online presence. But a better question might be "What are you missing out on by not being online?" Check out this example from one of our new clients: A seasoned... (Read More)

As a business owner you've likely come to grips with the fact that your plate is full. You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)

With so much of the Internet's content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience? First off, remember that behind every image is a snipped of HTML code. You may not see... (Read More)

Slather on the lipstick! Today is Kiss Your Mate Day! As much as we may be tempted to talk about business online, social media should also be about having fun. There are oodles of quirky holidays out there. Have you ever heard of National... (Read More)

Bing and Google are the twin gorillas in search engines, but did you know there are large search engines that come with a price-tag? We're not talking Robinson Crusoe plunking away on a coconut husk keyboard with a straw mouse pad - No, we're... (Read More)

Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

March Madness. The Big Dance. The catch phrases alone are enough to make basketball fans giddy with excitement. But recently the NCAA basketball tournament has made the hearts of a different population flutter — top brand marketers. The... (Read More)

When was the last time your smartphone left your side? If you are like many users, you may not remember. A recent survey shows that 25 percent of smartphone users ages 18-44 can't remember the last time their phone was out of arms reach. And a... (Read More)