With only a 140 characters or a couple lines of text, getting a social media post perfect is important. It can be easy to just throw something together and forget about it. This tends to be most people’s social media strategy and sadly, it’s not... (Read More)

Have you heard of the 5-3-2 rule? It may help you in deciding what content to post and what kinds of content to post. The rule was proposed by TA McCann from Gist.com and is a rather simple, and genius idea. Out of 10 social media... (Read More)

Can you guess what the most underutilized online marketing tool is? It’s Email! The most ironic thing about it however, is that Email Marketing can be the most effective tool to get messages to your audience. This is especially true if you are... (Read More)

Web developers talk about the need to have a good "user experience" all the time. Do you really know what user experience means? Do you know what constitutes a good user experience? We've compiled a small list of things that contribute to a user's... (Read More)

People say pictures are worth a thousand words. This isn’t true — at least when it comes to your website. As important as visuals are,  your website's content is more important. This is because content increases search engine optimization and... (Read More)

Are you new in the marketing world? Have you noticed all the weird language and acronyms being thrown around? We’ve all been there! It's hard learning a new language and the language of marketing is always changing. Don't worry! We're here to... (Read More)

We hear a lot about the negative effects of social media—information overload, more time online and less time face-to-face, smartphone addiction, millennials with no social skills, etc. What about the positive benefits? Social media isn’t... (Read More)

Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that's just scratching... (Read More)

A picture is worth a thousands words, right? Well, a photo could actually be worth a thousand "likes" or "favorites" too. Incorporating quality pictures in your social media strategy is crucial. With visual platforms such as Pinterest and... (Read More)