Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that's just scratching... (Read More)

A picture is worth a thousands words, right? Well, a photo could actually be worth a thousand "likes" or "favorites" too. Incorporating quality pictures in your social media strategy is crucial. With visual platforms such as Pinterest and... (Read More)

Social media is a 24/7 thing. You have to be looking at notifications, following trends, replying to questions and so much more! It takes a lot of time. Time that you could be spending on other things for your company. Here's a list of things you... (Read More)

There are a lot of social media sites out there and it can be hard to keep up, even as a professional. Here's a breakdown of a few of the most popular social media platforms and what users do and say on them: Twitter: Looking at a new... (Read More)

Twitter is its own animal in the social media world. It has its own schedule and needs. Here are some things you may not know about Twitter: An hour is a key time when it comes to Twitter. A tweet has a lifetime of about an hour. This is the... (Read More)

SEO experts are like human thesauruses. They know a thousand different ways a person might search the topics surrounding their company. Can you imagine if SEO experts were like that in everyday situations? Imagine being in their head:   An... (Read More)

Small businesses know they need to be on social media, but often don't have a dedicated staffer who knows online marketing. All too often, it falls to a random person who has to figure things out as they go along! Clearly this isn't the best... (Read More)

Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

A responsive website RESPONDS to its environment. Making your website responsive makes it look great at any size and on any device. Whether the user is on a desktop, laptop, tablet or phone — the website will work. For example, when a user... (Read More)