Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions: TMI! Online visitors have... (Read More)

When you're setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network's advertising platform, you're given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all... (Read More)

Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)

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Can you guess what one of the most underutilized online marketing tools is? It’s email! The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)

Are you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers you have on Facebook, Instagram, and Twitter: Post regularly. The worst thing you can do while... (Read More)

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)

The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it's crucial for... (Read More)

One of the best ways to get your social media posts in front of new audiences is by using hashtags. A hashtag, of course, is a word or phrase preceded by a pound sign (#) that is used to identify content relating to a specific topic on social media... (Read More)