When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

The marketing world is spinning around social media these days, with more than 2 million businesses in the United States lighting up channels such as Facebook and LinkedIn to reach prospective customers. So what of websites? Was that a trend of... (Read More)

While it's wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there's lots of competition out there. Which means your website may be getting lost in... (Read More)

Do you remember the last time you experienced a moment when your social media and in-person networks came together? It could have been at a trade show or just a chance meeting in a coffee shop. Either way, it's pretty cool when these two worlds... (Read More)

Editing photos for social media posts can be fun and empowering or a total time-sucking drag, depending on how good you already are at it and how much you enjoy it compared to other social media marketing tasks competing for your attention. If... (Read More)

Are you looking for an easy way to make your blog more engaging? Have you been using the same content formats for a while now and want to switch things up? Well, this article is here to help! Read on to find out how shaking up your content can be... (Read More)