First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)
Mobile optimization is a huge part of digital strategy.
You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)
Turning followers into sales starts at home. And by home, we mean the very workers who make your company so great and worth shouting about on social media in the first place.
Truth is, if you’re not getting your staff to buy in to your social... (Read More)
Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Facebook
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
If there's one thing that's always changing, it's the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh.
You have a... (Read More)
As a small business with a limited budget, you might feel like you can’t compete with the big brands. You may, in fact, feel a bit like the little guy who is facing down a giant with no slingshot in sight. Thankfully, there are fundamental social... (Read More)
Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a... (Read More)