Social media advertising isn't always fun and games. Sometimes, seemingly out of nowhere, a critic shows up and puts a damper on your post by insulting your brand, cursing, or making some other rude comment that may or may not be related to the post... (Read More)
Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)
When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Facebook
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
Marty Haws, our Chief Revenue Officer, has a long history with basketball and loves the life lessons it teaches young people. Two years ago, he added a new player from the Republic of Mali in Africa to the AAU team he coaches. His roster of... (Read More)
It's estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research... (Read More)
When it comes to lead generation, simply asking for people to give you their names and contact information will result in few, if any, leads. You need to make it a win-win scenario by offering a valuable item or opportunity (such as a free white... (Read More)
Ephemeral content is exploding in popularity right now, but too few brands are taking advantage of this unique, short-term opportunity to get in front of consumers' eyes. If you're wondering what in the world ephemeral content is, it's the... (Read More)
It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)
Facebook advertising campaigns can be a great way to promote your business. But it's important to know the social networking site's advertising policies. To avoid getting rejected ads or even temporarily blocked from advertising on Facebook... (Read More)