As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)
Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing can be somewhat trickier to grasp. If you're just starting out with your brand's content marketing... (Read More)
Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)
Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)
With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)
Along with design, there are several psychological-based elements of highly converting landing pages. If you incorporate these elements, you will help to change the behaviors and attitudes of your online visitors.
Here are three key... (Read More)
When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)
You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media!
Here’s how.
Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)
With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)
One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies.
Word of mouth is a powerful way to boost... (Read More)