The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)
When it comes to data analyses of posts with and without images, results appear to be mixed on whether or not an image truly increases engagement on social media. There are obviously multiple factors involved - the relevancy of your copy, the... (Read More)
Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving away your followers with well-intentioned but poorly... (Read More)
Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many... (Read More)
When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the... (Read More)
Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on each post... (Read More)
Whether you're trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign's chances of success. Here are four of the best strategies... (Read More)
Hosting an event can be an immensely stressful but rewarding experience. Whether you're hosting a free online webinar or a paid event at a local convention center, there are many ways you can promote the event without going over budget. Here are... (Read More)
Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest:
Vague Rules
One of the worst things you can do while setting up a contest for your social... (Read More)
Are you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short — and what you can do to get more people to open and read your e-mails:
Your headlines are... (Read More)